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Visual identity design creates a recognisable aesthetic representation of an organisation, service, product, event or concept.
It involves combining various design elements such as logo and its variations, colour scheme and typography to form a cohesive entity. This design system defines also the styles in imagery; video, photography, illustration, data visualisation or graphic elements, enabling the identity to live long.
A well-designed visual identity is sustainable and cost-effective. It considers the resources and performs flawlessly in different formats and on different hands.
Bound in one guideline, the visual identity ensures consistent future production of digital and printed applications from decals to brochures and from billboards to social media thumbnails.