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Without a strategy, the organisation may be running like a headless chicken. Behind every impactful brand, campaign, concept and product, there is a clear idea of how to achieve the ultimate goals with people in mind.
Well-defined mission, vision, and objectives create the necessary framework for creating a long-term action plan, but tactics adjust to the ever-changing world.
Developing a strategy and implementing it for the people in mind is a living element. The recipe includes a pinch of criticality in following up on whether the results indicate the objectives and flexibility to change the tactics on the go if required.