Dance Studio HC2.0 continued the legacy of Hot Club Dance Studio, established in the 1980s.
The rebranding goals were to make the studio more visible and recognisable and enhance its brand communication in digital and physical channels, including the premises.
From defining core values, target groups, and profitability to a list of services and tone of voice, the school, art direction,
During the 18 months of the project, the visual identity was revamped, the studio was located in new branded premises, and services and lessons were redefined by their target audience to serve them better.
With sharpened brand communication the first campaign was published, when the studio held its annual performance History in 2016 to mark the three-decades-long journey of the dance school.
In 2016, the Finnish Dance Organization (FDO) selected dance studio HC 2.0 to organise the national dance competition Performing Arts 2017 in Lahti.
Digital
- Web development
- Web design
- Social media
- Multichannel event campaign
Printed
- All printed graphic products
- Event poster
