When we talk about creativity we often tend to focus on the end results what human creativity can achieve. Instead of focusing on innovations and the creator's success, I investigated the process of creating and roots of the phenomenon of human creativity. These roots connects us all in a profound level. They explain how and why we are all creative—we all have great minds. However, it is not solely dependant on us whether our ideas are heard or that we can become known for our creativity, and the current Zeitgeist; the idealisation of productivity and misinformation in the Age of Big Data can lower creative potential significantly. I found several "X factors" where small c's can become big C's, but only if the creator oneself possess an ideal creative environment and a steady creative self-confidence. My on-going project is to communicate this complex phenomenon to the public and boost creative self-confidence in everyone. 
Here's the first part of my +5 year study that aims to outline the entire mission:
"In her work, Heini Hälinen has done an outstanding effort in going through literature on creativity in multiple different areas, including even neuroscience, which is my own field of expertise. In a nutshell, her work builds the argument that one should abandon the popular concept of "creativity" being something reserved to few individuals of the elite, “the mad genius” concept that parallels the concept of “great man of history”, but rather that everyone has the potential to be creative. There are also some highly potential suggestions derived in her work on how creativity could be recognized and nurtured better. There are several details to applaud in the work, one notable example being the busting of certain “neuro-myths” in the area of education business (p. 144). Further, the work implicitly includes many factors that in my own view as a neuroscientist are central contributors to creativity."

Iiro P. Jääskeläinen, Aalto University School of Science

"As a discourse on creativity and personal reflections on the topic, I found this thesis very interesting to read. It has been written almost like a personal story — making it enjoyable to read and follow, as well as being very engaging. The design and production of this thesis is also of very high quality. Its layout, typography, and the use of many well-crafted illustrations throughout the thesis make it a valuable work from visual communication design perspective."

Masood Masoodian, Aalto University of Arts, Design and Architecture

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